The basics of link building 2015
You'll be learning about the basic concepts and some steps to building links that you can use to boost your search engine rankings link building is an essential part SEO. And what we're doing here is building authority if you have no authority you have no rankings cell acquiring high authority links is going to boost. Your authority and as you gain authority you also gain interaction in the search results at the end of the session. You're going to have a firm grasp on link building and be ready to move on to more advanced link building article. So before we get started I want to answer a few common questions about links so that we have some foundational information to go on here noun the first and probably the most obvious question.
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| The basics 2015 link building |
what is a link
Link is an HTML reference that allows the user to click in visit a different page that's the simplest definition have a link. When somebody's on a Web site and they want to go to another page. They'll see a piece of text or images highlighted and click it and it'll take them to the next page. So when we're talking about building links what we mean is we're gonna be going out and acquiring those links data from external sites to us we want to build of page optimization. So any time we're talking about links weird typically talking about these little pieces that have HTML codes. Where if someone is on an external site and click that link it's going to lead them to your site.
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| what is a link |
This is another very common question. I get which is how many links to need to rate well or more specifically touring higher than my competitors. The answer to this is it completely depends on the keyword. You're trying to rank for as you can imagine there's probably a lot less competition for some keywords. Then others for example if you're trying to rank for the best dog trainers in Santa Cruz probably not a whole lot a competition. There when we're talking about the Internet there might be a bunch of people in the town doing it but they might not have been overly optimized website. They probably couldn't afford anybody to do SEO for them so that's probably not going to be a lot of competition around the keyword. However, something like New York real estate or Los Angeles real estate things like that are going to be heavily competitive so it's not necessarily about. How many links you need it all starts with the keyword you're trying to rank for now another thing to think about is it's not just about the number I've links it's about the quality of links so in some ways while this is a good question saying well. I need to build links how many do I build it's not the only answer sometimes. You need to think about what quality of links do I need to build and how can I build high-quality links. And we cover that in-depth in another article so the next question.
What is anchor text
I refer to anchor text a lot in these articles, so I want to make sure that everybody knows. What anchor text is and simply anchor text is the tax that is inside of a link. So here I put a little screenshot and you can see some tax about green tea and at the end. There's a little link in it says more info about green tea with an a row that is the anchor text. The anchor text for that link is more info about Green Team with an a row anytime we're talking about anchor text. That's what we mean what is the tax that is contained in a bad link. Now let's look at types have links let's think about the different types of links you can go and acquire to your site and how they difference and how you can start thinking about link building.
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| What is anchor text |
The first type of link that is probably the best type of link. If you can get in this way is natural. And what this means is that you're putting out great content you're creating this wonderful content that other blogs other websites. Just can't wait to link to you post something to your blog and without will anything people. Start linking to it that is a sign other very high quality content now natural links don't necessarily happen until you have a certain level of popularity it is the more difficult link to get but getting natural links is fantastic.
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| natural links |
It means you don't have to do any work for them and they go a long way for search engine optimization. The next type of link is outreach in this is when you simply ask for links in a good way to ask is to explain to someone else why the content you have is a value to their audience. So you can send in outreach email and say hey I just read this blog post. I know that your site is about a similar topic. I think your audience might find it useful would you go ahead and linked to that's a great way to just simply ask and you don't always get the link but you do get a few and those count very highly doing outreach is a great way to get started building links especially. When you're new to you don't have a whole lot of popularity yet outreach is a wonderful way to acquire links. That are very natural and the way they look very natural but you simply asked for them as opposed to giving them without asking the third and the last type of link is self-created now self-created links are the least valuable type of link, but they're still good especially. If you're working in and niche where there's not a whole lot of competition. And what I mean by self-created is creating any sort of page content. Such as articles directories asking to guest post on other blogs. You're doing videos any of those things creating them in linking back to yourself is considered a self-created link. Now we're going to cover some self-created links that you can go out and acquire. Such as YouTube in slide Sheeran easy in articles things like that and some other videos but it's good to think about while. You're new creating the self-created links you can do this and it does help you for SEO doesn't help that much but again. When you are new and you're not yet going to get natural links and maybe even doing out-reached isn't quite working for you self-created links are eight great way to get started and also a ride the coattails other sites authorities because a lot of these sites like YouTube have a lot of authority. So if you create great content that authorities can funnel back to your site so self-created content is a great way to start building links and building your authority.
Conclusion
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Conclusion
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That wasn't overview about the different types of links that you can build for your web site to boost your authority and boost your Google rankings in the upcoming articles. We're going to be covering some of the very specific action steps that you can follow to go my website.
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